DartTalks: Can Insurance and Benefits Companies Drive Product Distribution? with Trapper Markelz of MeYou Health
By Cort on December 28 2012 posted in Uncategorized with 2 comments
Product traction is a major goal of any startup. For many companies who build products in the health or wellness space, the idea of partnering with an insurance or benefits company may seem like a great opportunity to acquire users. Creating these partnerships however are very time consuming and if done improperly, can bear little fruit.
In this month’s DartTalk we spoke with Trapper Markelz, head of product at MeYou Health, to discuss the experiences he’s had distributing products through his parent company, Healthways.
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