Pokin' Holes – Native Structures

Building Green… Sustainable business model or all hype and no substance?  Discuss…

We are going green this week thanks to the efforts of Jake bringing together tonight’s company and guests. 

Native Structures is an eco-friendly builder that develops green solutions for their clients that they say, won’t break the bank.  The topic of ‘building green’ is so popular right now especially among the developer community. But is the market becoming saturated with people who say they are ‘green builders’?  How can a company that’s entire business model revolves around the idea of being green, differentiate oneself from the rest of the wannabes?

To go along with this question we are going to delve into a few other topics including:

- Proving to the target market that Native Structures is the real deal when it comes to green building

- Conveying the advantages of building green to people looking to either build a new home or undertaking a renovation

- The feasibility of succeeding as a green building company start-up in today’s hurting economy

To help us figure out how to improve Native Structures business strategy are:

Emile Chin-Dickey -Principal at ZeroEnergyDesign and self proclaimed (at least in his twitter account) business model geek

Andrew Hopper -A Boston based web developer who co-founded Agent Master

Maria Thurrell – Social media strategist and consultant at her company MediaAwaken.com